Toothbrush report

An examination of toothbrush brands and their parent companies shows even less diversity than among toothpaste brands.

Although most brands offered various types of toothbrushes, only four brands were available:

• Oral-B
• Aquafresh
• Signal
• Colgate

These brands belong to four of the same corporations as the six listed for toothpaste brands:


Colgate-Palmolive (USA):

• Colgate

GlaxoSmithKline (UK):

• Aquafresh

Procter & Gamble (USA):

• Oral-B

Unilever (UK/Netherlands):

• Signal

Based on toothpaste brands available in a CBA store in Budapest.

Toothpaste report

Today at the store (CBA, Budapest) I decided to examine the diversity of toothpaste brands and their parent companies. Here are the results.



Brand: Amodent
Company: Unilever


Brand: Aquafresh
Company: GlaxoSmithKline


Brand: Blend-a-Med
Company: Procter & Gamble


Brand: Clinomyn
Company: Sara Lee


Brand: Colgate
Company: Colgate-Palmolive


Brand: Kolynos
Company: Colgate-Palmolive


Brand: Parodontax
Company: GlaxoSmithKline


Brand: Sensodyne
Company: GlaxoSmithKline


Brand: Signal
Company: Unilever


Brand: Vademecum
Company: Schwarzkopf & Henkel

In summary, there were nine choices of brands. Each brand belongs to one of six corporations:


Colgate-Palmolive (USA):

• Colgate
• Kolynos

GlaxoSmithKline (UK):

• Aquafresh
• Parodontax
• Sensodyne

Procter & Gamble (USA):

• Blend-a-Med

Sara Lee (USA):

• Clinomyn

Schwarzkopf & Henkel (Germany):

• Vademecum

Unilever (UK/Netherlands):

• Amodent
• Signal

Several of these companies also dominate the toothbrush market.

Axe deodorant

Product: Axe deodorant
Type: personal care (deodorant)
Brand: Axe
Parent company: Unilever
Country of parent company: United Kingdom / Netherlands

Dove soap

Product: Dove soap
Type: personal care (soap)
Brand: Dove
Parent company: Unilever
Country of parent company: United Kingdom / Netherlands

Medve sajt

Product: Medve sajt
Type: food (cheese)
Brand: Medve
Parent company: Pannontej Zrt.*
Country of founding: Hungary
Country of sale: Hungary
Country of parent company: Hungary*

*Ninety-five percent of the company is owned by the French Bongrain S.A.

Mackó sajt

Product: Mackó sajt
Type: food (cheese)
Brand: Mackó
Parent company: Pannontej Zrt.*
Country of founding: Hungary
Country of sale: Hungary
Country of parent company: Hungary*

*Ninety-five of the company is owned by the French Bongrain S.A.

Activia yogurt

Product: Activia yogurt
Type: food (yogurt)
Brand: Activia; Danone
Parent company: Danone
Country of founding: Spain
Country of sale: various across Europe
Country of parent company: France