Toothbrush report

An examination of toothbrush brands and their parent companies shows even less diversity than among toothpaste brands.

Although most brands offered various types of toothbrushes, only four brands were available:

• Oral-B
• Aquafresh
• Signal
• Colgate

These brands belong to four of the same corporations as the six listed for toothpaste brands:


Colgate-Palmolive (USA):

• Colgate

GlaxoSmithKline (UK):

• Aquafresh

Procter & Gamble (USA):

• Oral-B

Unilever (UK/Netherlands):

• Signal

Based on toothpaste brands available in a CBA store in Budapest.

Toothpaste report

Today at the store (CBA, Budapest) I decided to examine the diversity of toothpaste brands and their parent companies. Here are the results.



Brand: Amodent
Company: Unilever


Brand: Aquafresh
Company: GlaxoSmithKline


Brand: Blend-a-Med
Company: Procter & Gamble


Brand: Clinomyn
Company: Sara Lee


Brand: Colgate
Company: Colgate-Palmolive


Brand: Kolynos
Company: Colgate-Palmolive


Brand: Parodontax
Company: GlaxoSmithKline


Brand: Sensodyne
Company: GlaxoSmithKline


Brand: Signal
Company: Unilever


Brand: Vademecum
Company: Schwarzkopf & Henkel

In summary, there were nine choices of brands. Each brand belongs to one of six corporations:


Colgate-Palmolive (USA):

• Colgate
• Kolynos

GlaxoSmithKline (UK):

• Aquafresh
• Parodontax
• Sensodyne

Procter & Gamble (USA):

• Blend-a-Med

Sara Lee (USA):

• Clinomyn

Schwarzkopf & Henkel (Germany):

• Vademecum

Unilever (UK/Netherlands):

• Amodent
• Signal

Several of these companies also dominate the toothbrush market.

Axe deodorant

Product: Axe deodorant
Type: personal care (deodorant)
Brand: Axe
Parent company: Unilever
Country of parent company: United Kingdom / Netherlands

Dove soap

Product: Dove soap
Type: personal care (soap)
Brand: Dove
Parent company: Unilever
Country of parent company: United Kingdom / Netherlands

Medve sajt

Product: Medve sajt
Type: food (cheese)
Brand: Medve
Parent company: Pannontej Zrt.*
Country of founding: Hungary
Country of sale: Hungary
Country of parent company: Hungary*

*Ninety-five percent of the company is owned by the French Bongrain S.A.

Mackó sajt

Product: Mackó sajt
Type: food (cheese)
Brand: Mackó
Parent company: Pannontej Zrt.*
Country of founding: Hungary
Country of sale: Hungary
Country of parent company: Hungary*

*Ninety-five of the company is owned by the French Bongrain S.A.

Activia yogurt

Product: Activia yogurt
Type: food (yogurt)
Brand: Activia; Danone
Parent company: Danone
Country of founding: Spain
Country of sale: various across Europe
Country of parent company: France

Ghirardelli chocolate

Product: Ghirardelli chocolate
Type: food (chocolate)
Brand: Ghirardelli
Parent company: Lindt & Sprüngli
Country of founding: United States
Country of sale: United States
Country of parent company: Switzerland

Pöttyös Túró Rudi

Product: Túró Rudi
Type: food (chocolate)
Brand: Pöttyös
Parent company: FrieslandCampina
Country of founding: Hungary
Country of sale: Hungary
Country of parent company: Netherlands

Milka chocolate

Product: Milka chocolate
Type: food (chocolate)
Brand: Milka
Parent company: Kraft Foods
Country of founding: Austria
Countries of sale: various across Europe
Country of parent company: United States

Győri keksz

Product: Győri keksz
Type: food (cookies)
Brand: Győri
Parent company: Kraft Foods
Country of founding: Hungary
Country of sale: Hungary
Country of parent company: United States

Sport szelet

Product: Sport szelet
Type: food (chocolate)
Brand: Sport
Parent company: Kraft Foods
Country of sale: Hungary
Country of parent company: United States

Balaton szelet

Product: Balaton szelet
Type: food (chocolate)
Brand: Balaton
Parent company: Nestlé
Country of sale: Hungary
Original country: Switzerland

Piros Arany

Product: Piros Arany
Type: food (paprika sauce)
Brand: Piros Arany
Parent company: Univer
Country of sale: Hungary
Original country: Hungary

Vegemite

Product: Vegemite
Type: food (spread)
Brand: Vegemite
Parent company: Kraft Foods
Primary country of sale: Australia
Original country of parent company: United States

Flora margarine

Product: Flora margarine
Type: Food (margarine)
Brand: Flora
Parent company: Unilever
Countries where the product is sold include: United Kingdom, Ireland, Spain, Poland, Hungary, Slovakia, South Africa, New Zealand, Australia
Original country: United Kingdom / Netherlands

Baba sampon

Product: Baba sampon
Type: personal care (shampoo)
Brand: Baba
Parent company: Unilever
Country of sale: Hungary
Original country of parent company: United Kingdom / Netherlands

Mogyi Tökmag

Brand: Mogyi
Corporation: Mogyi Kft.
Parent company: N/A
Original country: Hungary

About

This blog looks into the corporations that own the brands of everyday items.