Toothbrush report

An examination of toothbrush brands and their parent companies shows even less diversity than among toothpaste brands.

Although most brands offered various types of toothbrushes, only four brands were available:

• Oral-B
• Aquafresh
• Signal
• Colgate

These brands belong to four of the same corporations as the six listed for toothpaste brands:


Colgate-Palmolive (USA):

• Colgate

GlaxoSmithKline (UK):

• Aquafresh

Procter & Gamble (USA):

• Oral-B

Unilever (UK/Netherlands):

• Signal

Based on toothpaste brands available in a CBA store in Budapest.

Toothpaste report

Today at the store (CBA, Budapest) I decided to examine the diversity of toothpaste brands and their parent companies. Here are the results.



Brand: Amodent
Company: Unilever


Brand: Aquafresh
Company: GlaxoSmithKline


Brand: Blend-a-Med
Company: Procter & Gamble


Brand: Clinomyn
Company: Sara Lee


Brand: Colgate
Company: Colgate-Palmolive


Brand: Kolynos
Company: Colgate-Palmolive


Brand: Parodontax
Company: GlaxoSmithKline


Brand: Sensodyne
Company: GlaxoSmithKline


Brand: Signal
Company: Unilever


Brand: Vademecum
Company: Schwarzkopf & Henkel

In summary, there were nine choices of brands. Each brand belongs to one of six corporations:


Colgate-Palmolive (USA):

• Colgate
• Kolynos

GlaxoSmithKline (UK):

• Aquafresh
• Parodontax
• Sensodyne

Procter & Gamble (USA):

• Blend-a-Med

Sara Lee (USA):

• Clinomyn

Schwarzkopf & Henkel (Germany):

• Vademecum

Unilever (UK/Netherlands):

• Amodent
• Signal

Several of these companies also dominate the toothbrush market.